Wednesday, June 21, 2006

Lafite-Rothschild Opens at a Record Price

The Bordeaux 2005 en primeur campaign is starting to resemble more the high-tech IPO boom of the 1990s. Record prices are being set everyday. First growth Haut-Brion released at an all-time high, yet sold its initial offering in just a few days. From the looks of it, that offer still left a chunk of money on the table.

Witness Lafite-Rothschild now opening up at about $600 a bottle! And going by recent trends, this offering price would probably sell out in a few days. Meanwhile, the two hottest first growths, Latour and Margaux, have not yet offered.

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