Tuesday, September 30, 2008

GREEN—for Lack of a Better Word—is Good

VinluxPeterbilt.JPG

No one wants green in their wine, with the possible exception of this diesel/electric hybrid truck, the first of its kind.

Built by Peterbilt, the first two trucks off the assembly line were purchased by VinLux, a Napa wine delivery company co-owned by Kendall Jackson Wine Estates. The trucks started service last month and have been making regular stops at the store since then.

The truck switches to electric power automatically, according to the driver. A 110-pound lithium ion battery pack installed on the side of the truck powers the electric motor. Its sticker price is said to be 40% more than a regular diesel truck, but the savings come in its fuel efficiency.

I sure hope these hybrid trucks put a stop on the fuel surcharges being tacked on to our wine orders!






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