Wednesday, September 6, 2006

New TV Series on Wine Seeks to "Demystify" Wine

The Cork Dorks, a new educational TV series on wine, will air soon on a Public TV channel in your location. Hosted by two wine industry characters ("the cork dorks", get it?), the 30-minute episode features on-location shots at vineyards and wineries as the hosts goof around and explain heady winemaking terms as "green harvest" and "skin-to-juice ratio".

Their narration is helped along by nifty "Powerpoint"-type bullet-point presentation graphics and catchy numbered lists borrowed from glossy magazine headlines, such as: "The 6 Napa Wineries That Made Napa What It Is Today", "4 Things That Wine Lovers Should Do (But Probably Don't)", and "3 Secrets of Wine Labels".

This is a truly educational program that's slick and entertaining as well. The hosts do succeed in demystifying many aspects about wine, but let's hope they don't succeed too much. Edutainment shows like these could be deceptive. It might make you more wine smart but not necessarily enhance or widen your appreciation of wine.

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